PR Campaign Portfolio

Below is a portfolio I achieved 75% in for my final year undergraduate degree module in PR and Adverising. The task was to create a portfolio for a brand campaign, in which I used my personal brand @littlebookofbloom to construct a PR campaign for a podcast I am working on. I gave detailed thought to my strategy, demonstrating clear understanding of my target audience. I also show that I understand how to develop two-way, dialogic PR, showing good knowledge of the wider market and issues that may affect my brand, and how to counter them. My creativity and design skills were commended.

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